color design

Include COLOR DESIGN during the concept stage and throughout your design process to assure that repeatable and accurate color(s) can be achieved in the materials best suited for your design goals while increasing speed-to-market, saving on prototype costs, sampling waste, and increasing color accuracy. 

No matter what the material, your product colors need to be accurate and repeatable. Our expertise comes from producing thousands of custom color masterbatches every year, servicing the wide range of polymers, applications, and industries in the plastics space. Utilizing leading color capabilities, our colorists match to any color exhibit, including paper, fabric, and almost any other sample type. Active in the industry, our color and materials experts understand colorant performance characteristics, in various resins, metamerism, the importance of a brand color to your bottom line, color management, and more. 

We co-create brand new colors, taking a collaborative problem-solving approach for your design to deliver a specific feeling or outcome for your product. We can design any hue and formulate materials to meet your diverse manufacturing needs. 


project brief
Target Market
  • Lifestyle, preferences, values, and aspirations 
  • Personas
  • Mood boards
  • Market insights
  • Key competitors' color analysis
  • Distribution channels 

 

Physical Environment
  • How is the product used? 
  • Where is the product used? 
  • Regions? 
Product Category
  • Brand strategy
  • Visual aesthetic
Time-to-Market
  • Target release date
  • Product life cycle
  • Fast or long-lasting industry 
Market Differentiation
  • Colors per product
  • SKUs in product line
  • Exclusive color palettes

 

Color Directions
  • Forecasted colors per region, industry, and target market
  • Opportunity for new colors through current color analysis
  • Current product color analysis
  • Proposed color review
  • Regional colors 
Image

Once we have reviewed the project brief, we can start exploring color. We will apply any of your design team's visual inspirations to get the process started within TechmerVision. 

Inspiration
  • Mood boards
  • Images
  • Trend research
  • Current/proposed colors
  • Brand colors 
  • Other
Visualization

Following the selection of colors is the visualization of colors: 

  • Contextless and in context
  • Color proportion, scale, and composition
  • Value, hue, and chroma variations
  • Color interations
  • Digital prototypes 
Color Matching 

As the design process reaches an agreement on colors, the color matching begins. 

  • Accurate color communication from digital prototypes with color lab 
  • Chip color matches  
  • Material color matches 
  • Review of color matches followed by color revisions until approval 

empower your design team with out cmf experts and achieve your material goals on time and under budget. 



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